So I went back to school for my Master's in Digital Marketing to formalize what I was learning and bridge that gap professionally.

Here's what became crystal clear: Most marketing advice is written by people who've never worked a retail floor.

They don't understand that you can't "just post 5 times a day" when you're managing inventory and dealing with a difficult customer. They don't know what it's like to be short-staffed on a Saturday while trying to think about content strategy. They've never had to choose between training your team and growing your online presence.

That's why I started Lussh Socials—to be the consultant I wish I'd had. Someone who gets both the operational chaos of managing a store and the strategic side of digital marketing. Someone who's actually been in your shoes, not just read about them in a case study.

I've managed a store through holiday madness. I've built social media strategies for brands while understanding operational constraints. And now I help retail owners like you do both—without losing your mind.

Let's make your store run smoother and sell more. You don't have to do this alone.